RECEIPT #ERIC-S
JAN 10, 2024
PREDICTION BY
Eric Seufert“This is a short-term shock, and the platforms shouldn't get used to it. … While he expects Shein and Temu to continue aggressively spending on advertising throughout 2024, he expects a plateau or decline in 2025 because their marketplace sales are contingent on aggressive advertising.”
FOLLOW-UP
Seufert predicted a plateau or decline in 2025 after aggressive spending in 2024, stating the surge was a 'short-term shock'. Subsequent reporting in 2025-2026 indicated normalization of spending, aligning with his forecast that the growth would not be continuously rising.
ORIGINAL SOURCE
Business Insider